If you’re still manually juggling shipping labels, carrier rates, and scattered inventory data as a Fulfilled by Merchant (FBM) seller, it’s time to rethink your strategy. The truth is, while FBM gives you more control and potentially better margins than FBA, it can quickly turn into a logistical nightmare without the right tools.
That’s where Amazon FBM shipping automation steps in, designed to save time, cut costs, and streamline your fulfillment process from start to finish. As more sellers explore Amazon FBM fulfillment solutions to maintain independence from FBA’s storage fees and restrictions, the need for smarter shipping processes becomes critical.
Fortunately, Amazon offers a suite of built-in tools, like Buy Shipping, Veeqo, and Amazon Shipping—to help automate and manage your FBM operations with ease. When used correctly, these tools not only boost efficiency but also help you grow, scale, and compete like a pro.
Let’s walk through the best tools, automation tactics, and Amazon FBM seller growth strategies you need to win.
What Is Amazon FBM Shipping?
At its core, Amazon FBM shipping (Fulfilled by Merchant) means you’re in charge of storing, packing, and delivering your own products instead of outsourcing to Amazon via FBA. While FBM sellers don’t rely on Amazon warehouses, they’re still responsible for meeting the platform’s high standards around shipping times, order tracking, and customer satisfaction.
But here’s the catch—manual FBM operations can drain your resources and lead to costly mistakes. That’s why many sellers are turning to Amazon FBM automation tools to simplify the process and unlock new levels of efficiency.
Amazon Buy Shipping: Your First Step Toward Automation
What Is Amazon Buy Shipping?
Amazon Buy Shipping is Amazon’s internal shipping service that allows you to buy shipping labels directly through Seller Central. It gives you access to pre-negotiated rates from major carriers like UPS, FedEx, and USPS—often 30%+ cheaper than retail.
But cost savings are just the beginning. When you use Buy Shipping, Amazon automatically tracks your shipment, verifies delivery dates, and protects you from A-to-z Guarantee claims, as long as you follow the recommended methods.
Benefits of Using Amazon Buy Shipping:
- Discounted carrier rates
- Auto-protection for late deliveries
- Integrated tracking and label creation
- Bulk label printing (up to 100 orders)
- Helps maintain a strong on-time delivery rate (OTDR)
- Compatible with Amazon Shipping and Veeqo
This is a foundational tool in any FBM seller’s toolkit—ideal for those exploring how to manage Amazon FBM efficiently and reduce the risk of shipping-related account suspensions.
Read for success: Struggling with Amazon FBM – Automate Order Fulfillment & Grow Faster
Veeqo: Centralized Multi-Channel Fulfillment Made Simple
Why You Need Veeqo for Amazon FBM Automation
If you’re selling across multiple platforms (Shopify, eBay, Walmart, etc.), Veeqo is a game changer. It’s a free shipping software built by Amazon that centralizes your orders, syncs inventory in real time, and integrates directly with Buy Shipping.
This means you can run your entire fulfillment operation—including automated order fulfillment for Amazon sellers—from one dashboard.
Top Features of Veeqo:
- Unified order management across all platforms
- One-click label purchasing
- Smart automation rules for the most cost-effective shipping
- Real-time inventory tracking
- Profit analyzer to track margins by SKU or platform
- Up to 5% back in shipping credits on eligible orders
By using Veeqo, sellers have reported up to 20% fewer late deliveries—a major boost if you’re trying to maintain a high OTDR while scaling your business.
Amazon Shipping: Seven-Day Delivery That Builds Buyer Trust
Extend Your Delivery Power With Amazon’s Own Carrier
Amazon Shipping allows you to offer fast, seven-day pickup and delivery using Amazon’s very own logistics network—even as an FBM seller. It works seamlessly with Buy Shipping and Veeqo, giving you even more power to offer reliable, cost-efficient fulfillment without switching to FBA.
Why It Matters:
- Supports both standard and Premium Shipping speeds
- Offers real-time delivery tracking
- Helps you meet customer expectations for quick delivery
- Available in select regions (check your Seller Central)
This is especially helpful if you’re evaluating Amazon FBM vs. FBA – which is better? While FBA handles everything for you, FBM plus Amazon Shipping gives you a hybrid advantage: control + speed.
How to Automate Amazon FBM Workflows Like a Pro
Wondering how to automate Amazon FBM operations without hiring an entire logistics team? Here’s your simple three-step starter framework:
Step 1: Set Up Your Shipping Templates
- Use Shipping Settings Automation in Seller Central
- Set accurate delivery times based on warehouse location
- Define shipping zones and fees
Step 2: Activate Amazon Buy Shipping
- Compare real-time shipping rates
- Print bulk labels
- Track all packages through Amazon’s dashboard
Step 3: Connect Veeqo for Full FBM Automation
- Sync all your platforms
- Auto-select cheapest delivery methods
- Update inventory and profit margins in real-time
By stacking these tools, you get a hands-off, intelligent fulfillment system that runs itself—and that’s exactly what professional Amazon FBM automation services aim to provide.
Pro Tips to Scale Amazon FBM Business with Automation
Once you’ve got the basics down—Buy Shipping, Veeqo, and Amazon Shipping—it’s time to move toward real growth. Scaling your FBM business isn’t just about more orders; it’s about handling more volume without burning out. That’s where the best Amazon FBM automation tools and services come into play.
Automate Everything You Can
Manual fulfillment is the enemy of scalability. Sellers who automate repetitive tasks—like inventory syncing, label printing, and order routing—free up hours every week and significantly reduce human error.
Here are areas you should automate immediately:
- Shipping rules: Create smart rules in Veeqo for weight, carrier, or region-based automation
- Inventory updates: Sync real-time stock levels across Amazon and other marketplaces
- Profit analysis: Use built-in dashboards to spot your most profitable ASINs and channels
- Returns and replacements: Automate email flows for smoother post-purchase experiences
The result? You’re not only shipping faster, but smarter.
Guide + Amazon FBM vs. FBA: How Does Amazon FBM Work in 2025?
How to Manage Amazon FBM Efficiently With Multi-Location Inventory
If you’re shipping from multiple warehouses or 3PLs, Amazon’s Multi-Location Inventory lets you assign inventory across regions. Combine this with Veeqo and Buy Shipping, and you’ll achieve:
- More accurate delivery estimates
- Faster fulfillment from the closest warehouse
- Improved Buy Box performance (due to better delivery promises)
This system is perfect for sellers looking for Amazon FBM fulfillment solutions at scale—especially in the USA where regional delivery expectations are high.
Automate Smart and Grow Faster
Amazon FBM doesn’t have to be a logistical mess. With tools like Buy Shipping, Veeqo, Amazon Shipping, and Multi-Location Inventory, you can transform your store from chaos to control. Whether you’re fulfilling from your garage or managing multiple warehouses, automation is your secret weapon.
And if building all of this on your own feels overwhelming, Manage Amazon is here to take the guesswork out of scaling. At Manage Amazon, we specialize in setting up and automating your FBM store from the ground up. Whether you need help with Amazon FBM shipping, store setup, automation tools, or growth strategy, we’ve got your back.
Let us help you automate, scale, and grow—without the stress. Book your free consultation today and let’s turn your Amazon FBM hustle into a well-oiled profit machine.
Frequently Asked Questions (FAQs)
1. What is Amazon FBM Shipping and how does it work?
Amazon FBM (Fulfilled by Merchant) shipping means that the seller is responsible for storing, packing, and shipping their own products to customers, instead of using Amazon’s warehouses.
2. What are the best Amazon FBM automation tools for 2025?
Some of the best Amazon FBM automation tools include Veeqo, Amazon Buy Shipping, and Amazon Shipping. These tools help automate order management, shipping labels, inventory syncing, and more.
3. How can I automate Amazon FBM shipping tasks efficiently?
You can automate Amazon FBM by using tools that connect to Seller Central and manage shipping labels, order routing, and delivery tracking. Services like Manage Amazon also offer professional Amazon FBM automation services for hands-free fulfillment.
4. What’s the difference between Amazon FBM and FBA?
With Amazon FBM, you handle shipping and storage yourself, offering more control and branding freedom. FBA (Fulfilled by Amazon) uses Amazon’s warehouses and logistics network but at a higher cost and with less customization.
5. Can I use my own carrier rates with Amazon Buy Shipping?
Yes, you can connect your own UPS or FedEx accounts to use pre-negotiated rates while still benefiting from Buy Shipping’s protection for delivery guarantees and account health.
6. How do I set up Amazon FBM shipping for my store?
You’ll need to configure your shipping templates, delivery regions, and carrier preferences in Seller Central. To make it easier, Manage Amazon provides complete Amazon store setup and optimization for FBM sellers.
7. Is Amazon FBM shipping scalable for a growing eCommerce business?
Absolutely. With the right Amazon FBM fulfillment solutions and automation in place, sellers can scale their business while maintaining fast and reliable delivery across the USA.
8. How can I manage inventory and shipping across multiple sales channels?
Using tools like Veeqo, you can centralize inventory, automate order fulfillment, and sync data across Amazon, Shopify, Walmart, and more—all part of automated order fulfillment for Amazon sellers.
