What would anyone prefer, a simple static product image or a high-quality Amazon product video, obviously a video option? A properly shot product video in action highlights its best features and answers customer questions before they even ask.
So how can you craft an effective selling video? This guide will take you through the best steps for making a product video for Amazon, from initial planning to video optimization.
Why Amazon Product Videos Are Essential for Sellers
Do Product Videos Increase Sales on Amazon?
Yes! Studies show that product listings with videos convert better than those with only images and text. Here’s why:
- Videos build trust – Customers can see the product in action, making them more confident in their purchase.
- They reduce return rates – A clear product demonstration prevents customer dissatisfaction.
- Amazon ranks video-enhanced listings higher – Amazon’s algorithm favors listings with engaging content.
- Videos improve mobile shopping experience – Many shoppers rely on videos to make quick purchasing decisions.
If you want to boost your Amazon sales with high-quality videos, following the right steps in video production is crucial.
Step-by-Step Guide to Creating an Amazon Product Video
Step 1: Define Your Goals and Strategy
Before hitting the record button, you need a plan. Ask yourself:
- What do you want to achieve with this video? (More sales, better engagement, fewer returns?)
- Who is your target audience? (Budget-conscious buyers? Tech-savvy customers? Parents looking for convenience?)
- What type of video will work best? (Demonstration, unboxing, tutorial, lifestyle?)
A well-defined strategy ensures your video aligns with Amazon listing optimization and meets customer expectations.
Step 2: Choose the Right Type of Amazon Product Video
Not all videos work the same way. Based on your goal, select the best format:
1. Product Overview Video
- A short introduction to showcase key features and benefits.
- Great for any product category.
2. Unboxing Video
- Shows what customers get in the package.
- Perfect for products that include multiple accessories.
3. How-To or Tutorial Video
- Step-by-step guide on how to use the product.
- Best for tech gadgets, beauty products, and kitchen appliances.
4. Lifestyle Video
- Shows real people using the product in daily life.
- Ideal for fashion, fitness, and home decor brands.
5. Comparison Video
- Highlights why your product is better than competitors.
- Helps customers make faster purchase decisions.
Choosing the right video type is the first step toward creating engaging product videos for Amazon listings.
Related to the topic: How Amazon’s 2025 Product Video Service Will Transform Online Shopping
Step 3: Gather the Right Equipment
Professional-looking videos don’t always require expensive gear, but having the right tools makes a difference.
Essential Equipment for Amazon Product Video Creation:
- Camera – A smartphone with 4K video or a DSLR camera works well.
- Tripod – Keeps the camera stable for high-quality shots.
- Lighting – A ring light or softbox improves visibility.
- Microphone – Crystal-clear audio is crucial if your video includes voiceovers.
- Editing Software – Tools like Adobe Premiere Pro, Final Cut Pro, or Canva Video Editor help refine the final product.
Using the best software for Amazon product video creation ensures your video looks polished and professional.
Step 4: Plan Your Shots and Storyboard
To keep your video engaging, plan your shots. A simple storyboard helps you visualize:
- How the product will be introduced
- Close-ups of key features
- Action shots demonstrating usage
- Final call-to-action (CTA)
A clear plan ensures a smooth Amazon product video production process.
Step 5: Shoot Your Amazon Product Video
With a plan in place, it’s time to film! Follow these tips for the best results:
- Use proper lighting – Avoid dark or overly bright backgrounds.
- Keep it steady – A shaky camera makes your video look unprofessional.
- Show multiple angles – Capture close-ups, side views, and action shots.
- Use natural movements – Let the product flow naturally in the scene.
If you want the best results, you can also hire experts for Amazon product video production to ensure top quality.
Step 6: Edit and Optimize Your Video
Editing is where your raw footage turns into a high-quality, engaging product video. Here’s what you should focus on:
- Trim unnecessary parts – Keep the video under 60 seconds for better engagement.
- Add text overlays – Highlight product benefits and features.
- Include background music – Choose royalty-free music that matches your brand’s tone.
- Enhance visuals – Adjust brightness, contrast, and saturation for a polished look.
If you’re not skilled in video editing, consider using affordable Amazon product video editing services to ensure a professional outcome.
Step 7: Upload and Optimize for Amazon
Once your video is ready, it’s time to upload it to Amazon.
How to Upload Product Videos on Amazon?
- Go to Seller Central → Login to your Amazon FBA seller dashboard.
- Navigate to A+ Content Manager → Select “Upload Video.”
- Choose the product ASIN and upload your video.
- Add a compelling title and description with relevant keywords.
- Submit and wait for approval (processing can take up to 48 hours).
Using the best Amazon product video service for high sales ensures your video meets all Amazon guidelines and gets approved quickly.
Step 8: Optimize Your Video for Maximum Views and Conversions
Uploading your Amazon product video is just the first step. To maximize its impact, you need to optimize it for Amazon’s algorithm and ensure it reaches the right audience.
Amazon Product Video Optimization for More Views
Here are some key optimization tips:
- Use keyword-rich titles and descriptions – Incorporate primary and secondary keywords natural
Step 6: Edit and Optimize Your Video
Editing is where your raw footage turns into a high-quality, engaging product video. Here’s what you should focus on:
- Trim unnecessary parts – Keep the video under 60 seconds for better engagement.
- Add text overlays – Highlight product benefits and features.
- Include background music – Choose royalty-free music that matches your brand’s tone.
- Enhance visuals – Adjust brightness, contrast, and saturation for a polished look.
If you’re not skilled in video editing, consider using affordable Amazon product video editing services to ensure a professional outcome.
Step 7: Upload and Optimize for Amazon
Once your video is ready, it’s time to upload it to Amazon.
How to Upload Product Videos on Amazon?
- Go to Seller Central → Login to your Amazon FBA seller dashboard.
- Navigate to A+ Content Manager → Select “Upload Video.”
- Choose the product ASIN and upload your video.
- Add a compelling title and description with relevant keywords.
- Submit and wait for approval (processing can take up to 48 hours).
Using the best Amazon product video service for high sales ensures your video meets all Amazon guidelines and gets approved quickly.
Step 8: Optimize Your Video for Maximum Views and Conversions
Uploading your Amazon product video is just the first step. To maximize its impact, you need to optimize it for Amazon’s algorithm and ensure it reaches the right audience.
Amazon Product Video Optimization for More Views
Here are some key optimization tips:
- Use keyword-rich titles and descriptions – Incorporate primary and secondary keywords naturally to improve search rankings. Example: “High-Quality Stainless Steel Blender | Best Amazon Product Video”
- Choose an eye-catching thumbnail – A visually appealing still image from the video increases click-through rates.
- Ensure mobile-friendliness – Since many users shop via mobile, test your video on different devices.
- Add subtitles or captions – Many Amazon shoppers watch videos on mute. Captions improve accessibility and engagement.
These steps can help improve Amazon product video rankings and ensure higher visibility in search results.
Click to read: Why the Right Main Image Can Be a Game-Changer for Your Product
Step 9: Leverage Amazon PPC and Sponsored Brand Video Ads
Did you know that Amazon allows video ads through Sponsored Brand campaigns? This is one of the best ways to put your product in front of high-intent shoppers.
Amazon Sponsored Brand Video Ad Services: How to Use Them
To maximize sales, consider running video ads on Amazon PPC (Pay-Per-Click). Here’s how:
- Go to the Amazon Advertising Console and choose “Sponsored Brands.”
- Select “Video” as your ad format.
- Upload your Amazon product video (must be at least 6 seconds long).
- Target relevant keywords and competitors’ ASINs to boost visibility.
- Set your budget and launch your campaign!
This strategy works great for new product launches, seasonal promotions, and competitive niches. Investing in professional Amazon video ads services ensures your ad campaigns perform at their best.
Step 10: Promote Your Amazon Product Video Beyond Amazon
To get the most out of your Amazon product video, don’t limit its reach to just your product page. Use multi-channel marketing strategies to drive more traffic and conversions.
Best Video Marketing Strategies for Amazon Sellers
- Share on Social Media – Post snippets on Instagram Reels, TikTok, Facebook, and YouTube Shorts to attract a wider audience.
- Embed in Your Website – If you have a Shopify, WooCommerce, or personal site, add the video to your product page for added engagement.
- Use in Email Marketing – Sending an email with an embedded product video can increase conversion rates by up to 80%.
- Leverage Influencer Marketing – Partnering with influencers to showcase your Amazon product video can bring in thousands of potential buyers.
A well-optimized video marketing strategy ensures you get the highest ROI on your Amazon video content.
Why Every Amazon Seller Needs Product Videos
The eCommerce sector is very competitive, and words and still pictures alone are no longer sufficient. Videos of Amazon products help close the difference between shopping online and offline as it enables customers to make informed purchase choices.
Where to Get High-Quality Amazon Product Videos? Manage Amazon is an expert in the following fields: Professional Amazon product video production, Custom video ads for Amazon sellers, and Amazon listing optimization & PPC services.
All set to groom your store on Amazon? Let’s increase your sales with engaging product videos!
ly to improve search rankings. Example: “High-Quality Stainless Steel Blender | Best Amazon Product Video” - Choose an eye-catching thumbnail – A visually appealing still image from the video increases click-through rates.
- Ensure mobile-friendliness – Since many users shop via mobile, test your video on different devices.
- Add subtitles or captions – Many Amazon shoppers watch videos on mute. Captions improve accessibility and engagement.
These steps can help improve Amazon product video rankings and ensure higher visibility in search results.
Click to read: Why the Right Main Image Can Be a Game-Changer for Your Product
Step 9: Leverage Amazon PPC and Sponsored Brand Video Ads
Did you know that Amazon allows video ads through Sponsored Brand campaigns? This is one of the best ways to put your product in front of high-intent shoppers.
Amazon Sponsored Brand Video Ad Services: How to Use Them
To maximize sales, consider running video ads on Amazon PPC (Pay-Per-Click). Here’s how:
- Go to the Amazon Advertising Console and choose “Sponsored Brands.”
- Select “Video” as your ad format.
- Upload your Amazon product video (must be at least 6 seconds long).
- Target relevant keywords and competitors’ ASINs to boost visibility.
- Set your budget and launch your campaign!
This strategy works great for new product launches, seasonal promotions, and competitive niches. Investing in professional Amazon video ads services ensures your ad campaigns perform at their best.
Step 10: Promote Your Amazon Product Video Beyond Amazon
To get the most out of your Amazon product video, don’t limit its reach to just your product page. Use multi-channel marketing strategies to drive more traffic and conversions.
Best Video Marketing Strategies for Amazon Sellers
- Share on Social Media – Post snippets on Instagram Reels, TikTok, Facebook, and YouTube Shorts to attract a wider audience.
- Embed in Your Website – If you have a Shopify, WooCommerce, or personal site, add the video to your product page for added engagement.
- Use in Email Marketing – Sending an email with an embedded product video can increase conversion rates by up to 80%.
- Leverage Influencer Marketing – Partnering with influencers to showcase your Amazon product video can bring in thousands of potential buyers.
A well-optimized video marketing strategy ensures you get the highest ROI on your Amazon video content.
Why Every Amazon Seller Needs Product Videos
The eCommerce sector is very competitive, and words and still pictures alone are no longer sufficient. Videos of Amazon products help close the difference between shopping online and offline as it enables customers to make informed purchase choices.
Where to Get High-Quality Amazon Product Videos? Manage Amazon is an expert in the following fields: Professional Amazon product video production, Custom video ads for Amazon sellers, and Amazon listing optimization & PPC services.
All set to groom your store on Amazon? Let’s increase your sales with engaging product videos!
