If you have purchased an item from Amazon (and you most likely have) you realize that Amazon product listing is quite important for selling an item. But here is the catch, creating a good listing does not end with uploading item photos and a description. It revolves around designing a page that encourages users to stop scrolling and press the “Add to Cart” button.
Knowing the Amazon system of listing items is a mixture of being an artist and a scientist. There are high rank listings optimized that once the steps are followed such as using Amazon Listing Optimization or making use of tools like Amazon’s Brand Registry, everything is sure to be clicks and sales conversion.
If you are lost on where to commence, you landed in the right spot. This guide will cover all the nitty gritty details starting from how to add a new listing on Amazon to all the tips to make sure that the listing gets the maximum visibility and sales. Let us begin!
When Do We Need to Create a New Listing?
Whenever your product does not show up in amazon’s catalogue then you will have to create a new listing to sell your product. The policy set by amazon is also clear about how many listings there can be, which is a single listing for a single product. This limitation reduces the risk of duplication of listings which are difficult to work with for consumers and dilute search authority If this wasn’t the case.
Here’s when you need to create new listings:
- New Listings For Unique UPC EAN: Consider you have made a new product for which you have been given a new unique code that is universal and you need to make a new listing.
- New Listings For Private Label Products: If you’re selling privately under your brand and are registered in the brand registry of Amazon then you will be obligated to create a new listing.
- New Listings For Customized Items: Custom extended payment items, such as handmade or custom products, sellers can create a new listing to advertise their unique products
But if the product can’t be found on amazon you will just need to click on “Sell This Product” on your Amazon seller central screen and join the already existing listing.
How to Add a New Product on Amazon: Step-by-Step Guide
Now that you know when to create a listing, let’s break down the exact steps for how to add a new product on Amazon.
Step 1: Log Into Amazon Seller Central
Head over to your Amazon Seller Central account and navigate to the “Inventory” section. Click on “Add a Product.” If your product is not already listed on Amazon, select “I’m adding a product not sold on Amazon.”
This will open a blank slate where you’ll enter all the information about your product.
Step 2: Fill In the Main Product Information
This step is where you set the foundation for your product listing. Key fields include:
- Product Title: Your title is one of the first things customers see. It’s also critical for the Amazon algorithm. Include primary keywords naturally, and follow this structure:
- [Brand Name] + [Product Name] + [Key Features or Benefits].
- Product Type: Choose the most relevant category for your product.
- Product ID: Use a valid UPC, EAN, or ISBN code to identify your product. If you’re enrolled in Amazon’s Brand Registry, you can apply for a GTIN exemption.
Step 3: Create a Well-Optimized Description
Your product description is your sales pitch. To craft a well-optimized description, follow these steps:
- Highlight your product’s unique selling points.
- Use short paragraphs and bullet points for readability.
- Include keywords identified through Keyword Research tools.
Incorporate high-quality visuals that comply with Amazon’s image guidelines. Great visuals not only boost sales but also improve your listing’s ranking.
Step 4: Build the Listing with Keywords
Effective Amazon Listing Optimization begins with Keyword Research. Tools like Helium 10, or Jungle Scout can help identify high-performing keywords. Use these keywords strategically in:
- The product title.
- Bullet points highlighting key benefits.
- Backend search terms.
Remember, a well-optimized listing is about balance. Avoid keyword stuffing, as it can hurt your listing’s ranking.
Step 5: Enter Product Details
In this section, you’ll provide specific details about your product, including:
- Model number.
- Item dimensions and weight.
- Material or ingredients (if applicable).
- Target audience (e.g., “for kids,” “for outdoor enthusiasts”).
These details not only improve your visibility but also instill trust in potential buyers.
Step 6: Enter Offer Information
Here’s where you finalize the selling details:
- Price: Set a competitive price. Consider using Amazon’s “Automate Pricing” tool to adjust pricing automatically based on demand.
- Quantity: Specify the available stock.
- Fulfillment Method: Choose between Fulfillment by Amazon (FBA) or Fulfillment by Merchant (FBM).
Step 7: Save Your Listing and Start Selling
Once you’ve completed all the above steps, click “Save” to finalize your listing on Amazon. Your product will go live, and you can start selling!
Tips for Optimizing a Listing on Amazon
Creating a listing is just the beginning. To stand out, you need to focus on optimizing a listing. Here are some expert tips:
- Utilize Amazon’s Brand Registry:
This gives you access to tools like A+ Content, which allows you to create visually appealing product pages. - Regularly Update Keywords:
Keep researching trending keywords to ensure your product listing stays relevant. - Run Amazon PPC Campaigns:
Use Amazon PPC Services to drive targeted traffic to your listings and boost sales. - Leverage Reviews and Ratings:
Encourage satisfied customers to leave reviews. High ratings can significantly improve your listing’s ranking.
Driving Traffic to Your Amazon Listings
Creating a great listing is half the battle. Driving traffic to your Amazon Listing through strategic marketing is the other half. Here’s how you can increase visibility and conversions:
1. Amazon PPC Services
Amazon’s Pay-Per-Click (PPC) ads are one of the most effective tools to drive traffic to your product pages. Use Sponsored Products, Sponsored Brands, and Sponsored Display ads to target high-intent shoppers.
2. Leverage Social Media
Promote your products on platforms like Instagram, Facebook, and Pinterest to attract new customers. Direct them to your SEO-optimized listing with an easy-to-click link.
3. Run Promotions and Discounts
Offering discounts or limited-time promotions can significantly increase clicks and conversions. Highlight deals in your listing creation service or product description to grab customer attention.
Boosting Sales with Amazon Store Setup and Optimization
For sellers looking to take their business to the next level, consider investing in professional Amazon Store Setup and Optimization services. These services provide:
- Custom storefront designs to showcase your brand.
- Analytics to track visitor behavior and optimize for conversions.
- Expertise in listing creation service and Amazon algorithm compliance.
Partner with Amazon Specialist for Success
Successfully listing and selling a product on Amazon requires more than just effort—it requires expertise. From building the listing to ongoing Amazon Listing Optimization, every step matters. If you’re looking to take the hassle out of the process, Manage Amazon is here to help.
Their team of experts provides everything from listing creation services to Amazon PPC Services and Amazon Store Setup and Optimization. Let them help you create SEO-optimized listings that rank high, attract customers, and drive sales.
Start your journey today by reaching out to them. Together, they’ll transform your product listings into a powerhouse for sales success.
