Leather Mate US is a rising fashion brand specializing in premium-quality leather jackets for men. Built on craftsmanship, durability, and timeless design, the brand caters to customers who value both style and substance.
Despite having a 100+ different leather jackets and custom jackets option, Leather Mate US struggled to gain traction on Amazon. Their listings were barely visible, sales were flatlined at zero, and they had no structured advertising strategy in place.
Challenge: Starting from Scratch on Amazon with Zero Visibility
When Leather Mate US approached Manage Amazon, they were starting from scratch on Amazon. No brand visibility, no reviews, no keyword traction, and most importantly, no sales.
Below are the core issues that blocked their growth:
No Brand Visibility
Leather Mate US had no established footprint on Amazon. Their listings weren’t appearing in search results, even for branded or semi-relevant keywords. With no brand recognition or presence, shoppers had no way of discovering their products organically.
Zero Product Reviews
Trust was a major issue. New customers were hesitant to buy from a seller with zero reviews, especially in a competitive category like leather fashion. Without early reviews, their listings lacked social proof. Which hurt both conversions and ad performance.
No Keyword Traction
The listings weren’t optimized with high-intent, buyer-ready keywords. As a result, Amazon’s algorithm couldn’t match their products with customer searches. This led to almost no organic visibility and minimal impressions.
Ineffective Ad Spend
They were spending money on ads, but with no targeting strategy or funnel structure. The ads failed to reach relevant audiences, drained budget quickly, and brought in little to no return. Without data-driven PPC, it was like shooting in the dark.
Unoptimized Product Listings
Titles, bullet points, descriptions, and images weren’t aligned with Amazon’s best practices. The messaging lacked clarity, keywords were missing, and visuals didn’t convey premium value. All of which made the listings unconvincing to potential buyers.
No Understanding of Amazon’s Ranking Algorithm
They had no strategy to improve rank, indexing, or listing health. Without understanding how the A9 algorithm works or how to work with it. They couldn’t grow traffic or compete effectively with existing sellers.
Mounting Inventory Costs
The unsold inventory was tying up cash flow. With no conversions, each day their stock sat idle added pressure on operations. The business risked losing product freshness, seasonality, and profitability if things didn’t turn around soon.
Growing Competition
Competing sellers were already ahead with better ranks, reviews, and loyal buyers. Leather Mate US had to not only catch up, but outperform well-established listings. This made a successful launch even more urgent.
Strategy & Execution
To turn Leather Mate US from invisible to profitable, Manage Amazon applied a multi-phase strategy that focused on visibility, optimization, and conversion. Every step was designed to fix a specific challenge and build long-term growth on the Amazon platform.
In-Depth Market & Competitor Analysis
We began with a full analysis of the leather jacket niche. This included identifying high-performing competitors, relevant keywords, seasonal trends, and price positioning. This research helped us build a winning strategy instead of guessing.
Listing Optimization for A9 Algorithm
We are A+ content experts, we optimized the product titles, bullet points, and descriptions to target high-intent search terms while staying aligned with Amazon SEO best practices.
We also enhanced product images and added A+ Content under Brand Registry to build visual trust and authority.
Backend Keyword & Indexing Setup
Using backend tools and flat files, we loaded each listing with search terms, alternative keywords, and backend metadata to boost discoverability. This ensured Leather Mate US products could rank across a wide range of shopper queries.
Review Strategy for Early Trust
We set up a white-hat review strategy through Amazon’s Vine program and request-a-review automation. This helped the brand collect its first batch of product reviews, a crucial step in building credibility and driving initial conversions.
Smart, Low-Risk PPC Campaigns
Instead of overspending on broad ads, as an smart Amazon PPC services provider, we launched controlled auto and manual campaigns targeting high-converting, low-competition keywords.
Bid caps, dayparting, and negative targeting were used to stretch ad spend and collect actionable data.
Buy Box Monitoring & Pricing Strategy
We kept a close eye on pricing, stock levels, and competitor activity to maintain Buy Box eligibility. As skilled product packaging services providers, we ensured Leather Mate’s listings remained competitive without undercutting product value.
Weekly Optimization & Reporting
Our team ran weekly performance audits to track keyword rank, ACOS, CTR, and conversion rates. Every campaign was adjusted based on live results — no guesswork, just data-backed decisions.
The Payoff: Leather Mate’s 3-Month Turnaround
In just 90 days, Leather Mate US went from zero to $5,000/month in consistent Amazon revenue. With optimized listings, trust-building content, and targeted ad campaigns, the brand finally broke through the noise and claimed space in a competitive category.
Growth Breakdown Over 90 Days
| Milestone | Day 1 | Day 60 | Day 90 |
| Sales Revenue | $0 | $2,800/month | $5,000+/month |
| Keyword Rank | Not indexed | 12 keywords on page 2 | 20+ keywords ranking on page 1 |
| Reviews | 0 reviews | 6 verified reviews | 10+ verified reviews |
| PPC ACOS | No campaigns | 34% ACOS | 21% ACOS (profitable) |
| Conversion Rate | <1% | 2.1% | 3.5x improvement overall |
| Buy Box Win Rate | Not eligible | 82% | 98% consistent Buy Box retention |
Here’s what changed:
- From $0 to $5,000+/month in Amazon sales within 90 days
- 20+ high-converting keywords indexed and ranking on page 1
- 10+ product reviews within the first month through ethical review strategies
- PPC campaigns achieved 21% ACOS, making ads profitable from month two
- Conversion rate increased by 3.5x after listing and A+ content optimization
- Buy Box retention at 98%, ensuring listings remained visible and competitive
These numbers weren’t spikes. They were steady, scalable gains. By month three, Leather Mate US had established a profitable presence and was ready to scale even further, with data-backed insights driving every next step.
“We were stuck with inventory and no traction. Manage Amazon turned it around faster than we expected. They didn’t just manage ads. They managed our growth.”
— Leather Mate US Team
Final Takeaway
Leather Mate US didn’t succeed on Amazon by chance. They succeeded because they partnered with a team that understood how to set up and optimize the store, how the algorithm works, and what it takes to build sustainable growth from the ground up.
This case proves that even without visibility, reviews, or existing sales, a smart and focused launch strategy can turn a silent store into a five-figure revenue stream in just 90 days.
Here’s what made the difference:
- Strategic Execution Over Shortcuts: Every action was intentional, built on research, and tracked for performance
- Full-funnel Optimization: From keyword indexing to A+ content to PPC, every layer worked together
- Consistent Iteration: Success didn’t come from setting up and walking away; it came from analyzing, adjusting, and scaling weekly
For any brand feeling invisible on Amazon, this success story is proof. You don’t need a huge budget. You need a clear plan, expert execution, and a partner who treats your growth like their own.
Let’s Make Your Brand the Next Success Story
If you’re tired of watching your Amazon store sit in silence while competitors pull ahead, it’s time to change the game.
Whether you’re starting from scratch or stuck with stagnant sales, we’ll help you build a strategy that actually works: from listings and reviews to PPC and beyond. Leather Mate US did it in 90 days. So can you.
Let’s grow your Amazon business the smart way.
Reach out to Manage Amazon and get a specific launch or scaling strategy that puts results first.
