EcoVibe Essentials is all about eco-friendly kitchen products. They make things like beeswax wraps and silicone food bags. Simple items that help people cut down on plastic use.
They were already doing well offline. People in their local community loved what they were selling. Customers trusted them and kept coming back.
But when it came to Amazon, they had no clue where to start.
- They didn’t have a seller account.
- They didn’t have product listings.
- They didn’t know how to show up in search results.
That’s when they reached out to us at Manage Amazon. They said something like,
“We want to grow online, but we honestly don’t know how any of this works. We’re not sure how to set up a store, price our products, or even get found.”
They also had a limited marketing budget. Just $2,000 a month to work with. So whatever we did, it had to count.
They had great products. A strong mission. And a clear goal. They just needed the right support to make it happen.
So that’s what we did. We kept things simple. We got them set up properly and helped them grow without wasting time or money.
Key Challenges Identified
EcoVibe Essentials was excited to bring their kitchen products to Amazon. But that excitement quickly ran into reality. Selling on Amazon wasn’t just about uploading a product and waiting for sales.
They had only $2,000 a month to spend on marketing. That included everything from product listing and copywriting to advertising and testing. Each decision needed to bring real results.
And that budget wasn’t the only problem. A few other key challenges stood in their way:
1. No access to Brand Analytics
They are not using Brand Analytics, so they couldn’t see what keywords were working, which competitors were gaining traction, or how shoppers were behaving in the market.
Without that data, they were stuck guessing what people wanted and how to position their product.
2. No Brand Registry
Without Brand Registry, they had limited control over their listings. They couldn’t use A+ content to tell their story or stop random sellers from hijacking their pages. It also meant fewer tools to protect the brand long-term.
3. Risk of Amazon account suspensions
They had read the warnings. One wrong move could get their account suspended. And with no Amazon experience, they were walking a tightrope without a net.
A single mistake in setup, keyword use, or ad strategy could set them back for weeks.
4. An already crowded niche
Eco-friendly kitchen goods were not a new idea. Competitors already had polished listings, hundreds of reviews, and strong ad budgets. Entering the space without a plan could mean disappearing in search results within days.
They knew this wasn’t the time to test things blindly or learn the hard way. They needed a launch strategy that avoided every common mistake, made smart use of the limited budget, and started building credibility from the very first visitor.
Our Provided Solution
At Manage Amazon, we knew EcoVibe Essentials didn’t just need setup help. They needed a carefully managed launch that would make every marketing dollar count.
We built the plan in three strategic phases, aligning with their challenges and staying within their $2,000/month budget.
Phase 1: Store Setup & Brand Foundation
This was the most critical step. Their brand wasn’t registered, and without access to Amazon’s key features, they were vulnerable. Here’s how we fixed that:
- We as LLC creation specialists, we created a U.S.-based LLC for their Amazon business, unlocking Brand Registry and legal protection
- Registered the brand on Amazon Seller Central and shifted from an Individual to a Professional account
- We used our services of A+ content and submitted documentation for Brand Registry.
- Designed a Branded Storefront to establish trust and highlight their eco-conscious identity
This setup phase alone saved them from account suspensions and ensured full compliance with Amazon’s strict policies something many new sellers overlook.
Phase 2: Listings, Pricing, and Differentiation
Once the account was up and stable, it was time to position the products for success, despite the saturated market.
- Conducted competitive pricing research to find the right entry point
- Set introductory pricing at 5–7% below market average to attract early buyers
- Crafted SEO-optimized listings with targeted keywords using Helium10
- Wrote high-converting product titles, bullet points, and descriptions
- Added Amazon A+ Content with rich visuals and text to showcase their mission of sustainability, reusability, and zero-waste
- Integrated 3D product rendering for clean, crisp images that stood out in a crowded category
This step was not just about listing products. It was about storytelling with strategy, making the product’s mission just as visible as its features.
Phase 3: Launch, Reviews & Smart Advertising
Now that the foundation was solid, we moved to growth. With only $2K/month, we avoided waste by focusing on long-tail opportunities that gave better ROI.
- Targeted medium-volume, long-tail keywords (less competitive, high buyer intent)
- Set up both auto and manual Amazon PPC campaigns
- Used limited-time 5% coupons to boost CTR during the launch window
- Monitored ACOS daily, trimming underperforming keywords to maintain profitability
- Encouraged reviews using ethical follow-up automation, helping them cross 85+ organic reviews within 90 days
Our Amazon PPC services made sure their spend went only to what worked. And the initial coupon, though small, helped drive momentum without slicing their margin.
We also advised on Amazon FBM backup setup to avoid potential FBA inventory delays during seasonal spikes another preventive win.
Results: From Ground Zero to $14.2K/Month with 85+ Reviews
In just 90 days, EcoVibe Essentials went from being offline-only to a fast-growing Amazon brand with real traction:
| Metric | Result |
| Monthly Sales | $14,200 |
| Verified Reviews | 85+ (Avg. rating: 4.8 stars) |
| Conversion Rate | 24% across top listings |
| Click-Through Rate (CTR) | 10%+ on branded ads |
| ACoS (Advertising Cost of Sale) | Reduced from 38% → 19.6% |
| Keyword Ranking | Top 20 for primary long-tail keyword |
The launch strategy hit all the right notes:
- Smart pricing
- Sharp keyword targeting
- Brand-building visuals with A+ Content
- Carefully managed PPC spending
They didn’t just show up on Amazon. They stood out. And because their brand was now registered, their storefront and listings were fully protected. No more worrying about hijackers or lack of content control.
The limited $2,000/month budget? It didn’t hold them back. It made every move smarter.
Want Your Brand to Dominate on Amazon Too?
EcoVibe Essentials proved that you don’t need a massive budget to succeed. You just need the right plan and the right partner. From LLC creation to full Amazon store automation, Manage Amazon helps brands launch smarter, grow faster, and avoid costly mistakes.
If you’re serious about building a long-term brand on Amazon, let’s talk.
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