Selling on Amazon is a fantastic way to grow your e-commerce business, but it comes with its rules and requirements. One such essential requirement is Amazon UPC codes. These unique identifiers are critical for listing products on the platform and ensuring smooth operations.
In this guide, we’ll walk you through everything you need to know about UPC codes for Amazon, from understanding their importance to how and where to buy them in 2024. No matter, if you’re a new seller or someone looking to optimize your Amazon store setup, this guide has all the answers.
What Are Amazon UPC Codes?
A UPC (Universal Product Code) is a unique identifier assigned to a product. It consists of a 12-digit numerical code and a corresponding barcode that can be scanned for information. These codes are widely used in retail to distinguish individual products and are mandatory for listing items on Amazon.
Think of it as the fingerprint of a product—no two UPCs are the same. On Amazon, these codes:
- Help identify products in its massive database.
- Streamline inventory management and product tracking.
- Ensure accurate search results for buyers.
The UPC code contains the GTIN, which serves as an international norm for identifying products. Having a thorough understanding of valid UPC codes is essential if you are committed to successfully selling on Amazon.
Have a look: How to Find a Seller on Amazon: The Ultimate Guide for Shoppers and New Sellers
Why Do You Need UPC Codes for Amazon?
Amazon requires UPC codes for creating new product listings. Without a valid UPC, your listing won’t be approved. Here’s why these codes are indispensable:
- Product Differentiation: With millions of products on Amazon, UPC codes prevent confusion by uniquely identifying each item.
- Inventory Management: UPCs streamline stock tracking, ensuring products are easy to locate in warehouses and during shipping.
- Compliance: Amazon has stringent rules to maintain marketplace integrity. Using authentic UPC codes ensures your listing complies with their policies.
- Search Accuracy: UPCs contribute to better product visibility by improving search accuracy and keyword relevance.
Do you need UPC codes to sell on Amazon? Absolutely, unless you qualify for exemptions, which are rare and require specific conditions.
How to Get UPC Codes for Amazon
1. Purchase from GS1
The Global Standards 1 (GS1) organization is the official source for generating UPC codes. It’s recognized by Amazon as the standard authority for issuing valid codes. Buying from GS1 ensures:
- Authenticity
- Compliance with Amazon policies
- Avoidance of listing rejections
Here’s the step-by-step process:
- Visit the GS1 website (specific to your region, e.g., GS1 US for the United States).
- Sign up for a GS1 membership.
- Obtain your GS1 Company Prefix, a unique identifier for your business.
- Assign a unique product number to each item.
- Generate the GTIN, which becomes part of your UPC.
While GS1 is the best place to buy UPC codes for Amazon, it may seem costly upfront. However, the investment ensures peace of mind and long-term compliance.
2. Third-Party Providers
If GS1 feels like a big commitment, you can explore certified third-party solutions providers listed on the GS1 website. These companies adhere to GS1 standards and offer flexible packages for small businesses.
Warning: Avoid buying bulk UPC codes from unverified sellers. These might not match GS1 databases, leading to listing removal and potential account suspension.
How to Buy UPC Codes for Amazon
- Evaluate Your Needs
Determine how many UPC codes you need. For example:- Single Product: Buy one code.
- Multiple Variations: Each variation (size, color, etc.) requires a separate UPC.
- Choose the Right Source
Decide between buying directly from GS1 or using a certified third-party provider. - Purchase the Codes
After selecting the source, proceed to checkout, pay the fees, and generate your codes. - Format the Barcode
Print the barcodes or integrate them into your product’s packaging.
Pro Tip: If you’re wondering where to buy UPC codes for Amazon, GS1 remains the most reliable option, while certified partners offer cost-effective alternatives.
How Much Do UPC Codes Cost?
The cost of UPC codes depends on the number of products and variations you’re listing. Here’s a quick breakdown of GS1 pricing:
| Number of Items | Initial Fee | Annual Renewal Fee |
| 1 | $30 | None |
| 10 | $250 | $50 |
| 100 | $750 | $150 |
| 1,000 | $2,500 | $500 |
| 10,000 | $6,500 | $1,300 |
| 100,000 | $10,500 | $2,100 |
| NDC/NHRIC Company Prefix | $2,100 | $2,100 |
For small sellers, the single GTIN option at $30 with no renewal fee is an affordable choice. Larger sellers will need to pay higher initial and renewal fees based on their inventory scale.
How to Add UPC Codes to Amazon Listings
After purchasing your UPC codes, follow these steps to use them on Amazon:
- Log in to Amazon Seller Central.
- Go to the Inventory tab and click on Add a Product.
- Enter the UPC code in the “Product ID” field.
- Fill in the remaining product details, including title, description, and pricing.
- Submit your listing for approval.
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Common Queries About Amazon UPC Codes
Do You Need UPC Codes for Every Product?
Yes. Each product and its variations (e.g., different sizes or colors) require unique UPC codes.
Can You Reuse UPC Codes?
No. UPC codes are product-specific and cannot be reused for different items.
What Happens if You Don’t Use Valid UPC Codes?
Amazon verifies all UPCs against the GS1 database. Invalid codes can lead to listing rejection or suspension.
How to Get UPC Codes for Amazon Quickly?
For fast and compliant UPC codes, visit GS1 or a certified solutions provider. Avoid unverified third-party sellers.
Benefits of Using GS1 for UPC Codes
- Global Recognition: GS1 codes are accepted worldwide, ensuring credibility.
- Compliance with Amazon Policies: Reduces the risk of listing issues.
- Authenticity: GS1 codes are unique and linked to your business.
If you’re unsure about the process, hiring a professional service for UPC code setup and Amazon store optimization can save time and prevent errors.
Wrapping Up
Acquiring Amazon UPC codes is crucial to guarantee that your products are correctly listed and managed on the platform. UPC codes are crucial for your Amazon business, helping with precise product identification and efficient inventory management.
By adhering to the instructions provided in this manual, you can buy UPC codes for Amazon with assurance and steer clear of possible obstacles. For new vendors, beginning with GS1’s individual GTIN option is a budget-friendly and dependable decision.
Ready to take your Amazon store to the top level? Let Manage Amazon assist you with UPC code setup, product optimization, and everything in between. Reach us today to kickstart your success story!