If you’re a new Amazon seller gearing up to launch your business, you might be so focused on listings, shipping, and marketing that you’re missing out on one of the juiciest secrets in the Amazon ecosystem, the Amazon New Seller Incentives (NSI) program.
Yes, there’s a hidden vault within Amazon Seller Central that most new sellers overlook, and it’s brimming with free credits, premium tools, and promotional perks tailored to give you a head start in the cutthroat Amazon marketplace.
Think of it as Amazon’s way of rolling out the red carpet. Whether you’re launching a single private label product or planning to scale across categories, Amazon is literally handing you fuel to grow, if you know where to look and how to use it.
Let’s dive into what Amazon’s New Seller Incentives are, how to unlock them, and how they can fast-track your journey from “just another seller” to a top-performing Amazon business.
What Are Amazon New Seller Incentives (NSI)?
Amazon New Seller Incentives, or NSI, is a powerful program designed to help new Amazon sellers get their business off the ground quickly, efficiently, and with minimal risk. It’s Amazon’s way of investing in your success by offering access to valuable tools, services, and credits right from your Amazon Seller Central account.
Eligibility: Who Qualifies?
To qualify for NSI, sellers must:
- Be brand-new to selling on Amazon.
- Register for the Professional Selling Plan.
- Enroll in the Amazon Brand Registry program.
- Set up their first ASIN (Amazon Standard Identification Number).
- Launch their store within a defined time window (usually 90 days post-registration).
Once these conditions are met, the treasure chest opens.
A must read guide for your assistance: What is Seller SKU on Amazon and How to Create One?
Amazon New Seller Incentives: What’s Inside the Vault?
1. Free Amazon Advertising Credits
One of the most exciting perks in the NSI package is $50 to $200 in free Amazon advertising credits, allowing you to test campaigns and see how Amazon PPC ads work without burning your own cash.
For new sellers unfamiliar with how to use Amazon Ads, this provides a sandbox to explore Sponsored Products, Sponsored Brands, and Sponsored Display campaigns.
Pro Tip: Use your credits wisely. Start with auto-campaigns to let Amazon’s algorithm gather keyword data, then shift to manual campaigns for better control and optimization.
2. Fulfillment Fee Waivers for Amazon FBA
Using an Amazon fulfillment center via Fulfillment by Amazon (FBA) becomes more attractive with NSI benefits. Amazon waives up to 50% of fulfillment fees for your first few FBA shipments, letting you experience the premium logistics service while keeping costs low.
Pair this with Amazon’s Global Logistics or the Amazon Partnered Carrier program to simplify your shipping process from manufacturer to warehouse.
3. 5% Bonus on Branded Sales
If you’re launching a new brand and are enrolled in the Brand Registry, Amazon rewards you with a 5% bonus on branded sales, up to a certain cap. This bonus applies for up to one year from the date of your first sale.
This incentive directly supports Amazon Brand Registry program participants, rewarding innovation and brand-building efforts.
Amazon Store Setup and Optimization Perks
As part of NSI, Amazon encourages sellers to build their custom Amazon storefront to boost credibility and enhance brand discovery. New sellers are given resources, templates, and sometimes access to free tools or credits to support Amazon Store Setup and Optimization.
Don’t just create a storefront, optimize it:
- Add lifestyle images and product videos.
- Create SEO-friendly collections and category pages.
- Link your storefront in your Amazon advertisements to drive more traffic.
Amazon Listing Optimization Support
Nothing matters more in eCommerce than visibility. And to rank higher in Amazon’s algorithm, product listings must be crafted with care. NSI offers free training resources and sometimes even listing optimization credits or partner deals to help you optimize your product listings on Amazon.
Ensure your listings are:
- Keyword-rich (especially in titles and bullet points).
- Packed with high-quality images and infographics.
- Supported by user-generated content or reviews.
Tip: Use Amazon A+ Content (Enhanced Brand Content) for richer product pages. This also boosts conversion rates and improves brand trust.
Free Trials on Premium Tools
As part of the NSI initiative, Amazon may offer time-limited free trials of key tools, such as:
- Amazon Multi-Channel Fulfillment (MCF) for fulfilling orders from outside Amazon using their logistics.
- Amazon Coupons and coupon credits to drive sales and increase product visibility.
Amazon Coupons are a major driver in boosting CTR (click-through rate) and conversions. NSI sometimes includes Amazon coupon credits to help you launch deals without paying upfront.
Influencer Marketing and Brand Awareness Tools
Amazon is making big moves with influencers and brand awareness features. Through NSI, sellers may receive insights or access to Amazon influencer programs, allowing them to collaborate with creators for video reviews, unboxings, and live shopping events.
While this isn’t always a standard part of NSI, certain sellers may be eligible to explore influencer tools through their Amazon Seller Central accounts, a great way to create early buzz and social proof.
Is It Worth It for Your Amazon Business?
Let’s be clear, the Amazon New Seller Incentives program is not just a bonus; it’s a strategic edge. If you’re looking to grow fast, avoid beginner pitfalls, and minimize upfront investment, then taking full advantage of NSI is a no-brainer. From advertising support to operational assistance, every aspect of your Amazon business can benefit from what Amazon is offering new sellers.
Best Practices for Success: Streamlining Amazon Order Management
Amazon’s Algorithm: Boosting Visibility with Every Step
Everything on Amazon is driven by one powerful engine, Amazon’s algorithm. Known as the A9 algorithm, it determines how and where your products show up in search results. NSI gives you the tools, but it’s up to you to leverage those tools to align with the algorithm’s preferences.
How Amazon PPC Ads Work with the Algorithm
When you run Amazon PPC ads, your listings receive a visibility boost. But it doesn’t stop there. The algorithm also uses data from:
- Conversion rates
- Click-through rates
- Listing content quality
- Reviews and ratings
The NSI’s free Amazon advertising credits allow you to test the waters, drive paid traffic, and potentially influence organic ranking. Smart sellers use this opportunity to climb the search ranks early while refining their listings for long-term traction.
The Power of Fulfillment: Scale Without the Hassle
Amazon Fulfillment Center Benefits for New Sellers
For sellers opting into FBA (Fulfillment by Amazon), NSI makes it easy to test the service without hefty fees. This not only improves customer trust through Prime shipping eligibility, but it also boosts your chances of winning the Buy Box.
If you’re shipping directly to an Amazon fulfillment center, NSI credits can reduce your initial shipping and storage costs. For global sellers, Amazon’s Global Logistics and the Partnered Carrier program further simplify cross-border inventory movement—making international selling more accessible than ever.
Amazon Multi-Channel Fulfillment (MCF)
MCF is ideal for sellers managing multiple sales channels like eBay, Shopify, or Etsy. With NSI offering trial access or discounts, new Amazon sellers can test Amazon Multi-Channel Fulfillment to centralize logistics across all platforms. This means fewer headaches and faster deliveries, all backed by Amazon’s powerful infrastructure.
How to Use Amazon Ads Like a Pro, Even as a Beginner
Understanding how to use Amazon Ads is one thing, knowing how to maximize them is another. With NSI, you get the budget to experiment and learn. Here’s a simple breakdown of how to approach Amazon Ads:
1. Start Small with Automatic Campaigns
Let Amazon do the heavy lifting. These campaigns gather keyword data automatically, showing you what your customers are searching for.
2. Analyze and Adjust
Use reports in Amazon Seller Central accounts to track performance. Look for high-performing keywords and transfer them into manual campaigns for better ROI.
3. Invest in Sponsored Brand Ads
Once you’re Brand Registered and have a custom Amazon storefront, Sponsored Brand Ads can direct traffic straight to your shop, not just individual listings.
4. Retarget with Sponsored Display
Sponsored Display lets you re-engage shoppers who viewed your product but didn’t convert. NSI can offset some of the costs while you test different ad types.
Amazon Coupons: Small Discounts, Big Results
Another incentive that packs a punch? Amazon Coupons. With NSI, new sellers often receive Amazon coupon credits to try out promotional offers. A simple 5–10% off coupon can:
- Make your product stand out in search
- Increase conversions dramatically
- Encourage first-time buyers to take the plunge
Add in bright orange tags on listings and your product suddenly becomes more clickable. Just be sure to test different discount levels and monitor results through Seller Central analytics.
Maximize NSI With Manage Amazon – Your Trusted Growth Partner
Don’t just be another seller, be a brand that dominates. The Amazon New Seller Incentives program gives you every opportunity to make your mark, but it’s how you use those tools that counts. From free ad credits and fulfillment perks to premium optimization features and branding support, the NSI program is a launchpad for l
Let us help you unlock the full potential of your NSI benefits, position your brand for sustainable success, and dominate your category faster than you thought possible.
