Running two separate Amazon accounts might sound like a simple way to expand your reach. But it only works when every account is set up right from the start. Each one must be associated with a distinct email address and have a valid business reason behind it.
The part that catches most sellers off guard? Amazon notices everything and sticks tightly to their seller code of conduct and multiple accounts policy. In this guide, you’ll get a straight answer on how to handle multiple accounts safely without getting yourself suspended.
What Amazon Says About Having Multiple Accounts
Amazon’s policy is clear: one seller account per individual or business entity. That means you can’t just open five different accounts under the same name to sell the same products. Why? It creates unfair competition and messes with customer trust.
However, Amazon does allow multiple seller accounts on Amazon if you have a legitimate business need. For example:
- You own separate brands with different product lines.
- You operate businesses in different regions or countries.
- You’re a manufacturer and also a reseller.
But here’s the catch: you have to request approval from Amazon and clearly explain your reasoning. If you skip this part, you risk triggering a suspension.
Why Sellers Use Multiple Amazon Accounts in 2025
For many sellers, managing multiple seller accounts Amazon has become a practical strategy for growth. Having two separate Amazon accounts can open up new opportunities—as long as they’re set up right and associated with a distinct email address and business logic.
Here are the top reasons sellers prefer this approach:
Running Unique Brands: Each brand deserves its own space. When you’re juggling completely different product lines, it’s easier to build a strong customer experience with independent storefronts.
Expanding Into International Markets: Want to tap into the UK, Canada, or Japan? Sellers often find that launching in new regions is smoother with a dedicated account tied to that country.
Using Different Strategies: Sometimes one strategy doesn’t fit all. Having separate accounts lets you test different pricing, ads, or fulfillment methods without crossing wires.
Can I Have Multiple Amazon Accounts?
Yes. But only if you do it right. Amazon allows sellers to operate more than one account when there’s a valid business reason behind it. Each account must be fully separate, legally and operationally, and associated with a distinct email address.
If you’re planning to grow or diversify, Manage Amazon can guide you through the right process. From LLC Creation to Amazon store setup & optimization and even Preventing Your Amazon Account from Suspension, they make sure your setup is clean, compliant, and built for long-term success.
What Happens If You Manage Multiple Accounts Incorrectly?
Most sellers don’t mean to break Amazon’s rules. They just stumble into trouble without realizing it. One small misstep and boom, your account’s frozen like it never existed. Here are some classic slip-ups and how to stay out of hot water.
Not Getting Amazon’s Approval First
Opening another account without asking Amazon first? That’s like showing up at a party uninvited and wondering why you’re not on the list. Always ask and get written permission.
Reusing the Same Bank Details
Amazon is great at connecting the dots. If you use the same bank account for multiple seller profiles, that’s like handing them a map straight to your door. Every account needs separate banking info.
Sharing Login Access or Devices
Logging in from the same laptop or Wi-Fi? That’s a flashing red signal for Amazon. They may link your accounts and treat them as one. Always keep devices, networks, and credentials separate.
Listing the Same Product Twice
Selling the same product across different accounts looks shady. It can seem like you’re trying to manipulate rankings or reviews. Keep your catalogs clean and non-overlapping if you want to stay safe.
How to Stay Compliant with Multiple Amazon Accounts
Managing multiple Amazon accounts doesn’t have to feel like juggling knives. With a few smart moves and some structure, you can grow your business without risking your seller privileges. Here’s how:
Have a Clear Purpose for Each Account
Whether you’re managing separate brands or expanding into new markets, each account should have a clear and defensible reason behind it. Vague or overlapping logic won’t hold up if Amazon asks.
Build Clean, Independent Infrastructure
Think of each account like its own office. It needs its own email, bank account, devices, and even internet connection. Mixing them up is like leaving fingerprints everywhere Amazon doesn’t want to see them.
Stay Updated on Policy Changes
Amazon updates its Seller Code of Conduct and amazon multiple account policy often and silently. Keep checking in, reread the guidelines regularly, and adapt your setup accordingly.
Bring in the Right Help
Running multiple accounts gets complex fast. That’s where Manage Amazon can help. From setting up LLCs to ensuring account separation, compliance, and optimization, their team keeps everything clean, legal, and scalable.
What to Know About Amazon Stealth Accounts
Yes, they exist. These are seller accounts designed to fly under Amazon’s radar.
Sellers use fake names, VPNs, new LLCs, and virtual environments to avoid detection. While they may work short-term, stealth accounts are like building on sand. If Amazon finds one thread that connects back to a banned account—it all unravels.
Stealth accounts are often used after suspension, but it’s a risky workaround, not a solution. If you’re serious about selling, stay legit.
Best Practices to Avoid Account Suspension
Managing more than one account doesn’t have to feel like walking a tightrope. Here are a few best practices:
- Use a separate LLC for each seller account
- Maintain unique inventory and branding
- Don’t share logins or devices
- Communicate with Amazon if unsure
- Keep tax documents and banking details clean and non-overlapping
Need help with LLC Creation, seller setups, or handling compliance? Manage Amazon offers done-for-you services that take the stress out of all this.
What are the Amazon FBA Best Practices for Maximizing Profits
Running multiple accounts is one thing. Running them profitably? That’s a different ballgame.
Follow these practices:
- Optimize your listings with SEO-rich titles and images (Amazon Store Setup & Optimization)
- Use Amazon Product Research tools to find high-demand, low-competition products
- Split test pricing and descriptions
- Use Amazon FBM Automation if you sell via merchant fulfillment
- Stay updated on the Amazon Transparency Program to avoid counterfeit claims
- Automate repetitive tasks with the help of an Amazon FBA Automation Agency
And don’t forget the golden rule: focus on cash flow and not just revenue.
Manage Amazon also provides automated Amazon FBA store services that take over most of the grunt work so you can focus on strategy.
Avoid These Mistakes When Automating Amazon FBA
Automation is a smart move—unless you cut corners. Here are common pitfalls:
- Relying on low-quality VAs or random agencies
- Ignoring account health and metrics
- Overloading one account with too many SKUs
- Copy-pasting content across multiple listings/accounts
- Skipping product research entirely
Want to play it safe? Avoid all of this by consulting with Manage Amazon. They specialize in preventing your Amazon account from suspension and setting up sustainable growth systems.
Frequently Asked Questions
Can you have multiple Amazon seller accounts?
Yes, but you must have a valid business reason for each one. Amazon requires full separation—distinct emails, separate banking, and clear operational logic.
How many Amazon seller accounts can you have?
There’s no specific number, but Amazon only approves additional accounts when each serves a unique and justifiable business need.
How to create multiple Amazon buyer accounts?
You can create multiple buyer accounts by using separate email addresses and payment methods. But linking them can be risky, especially if used to influence reviews.
What happens if Amazon links your multiple accounts?
If Amazon finds that your accounts are connected without approval, it may suspend or terminate all of them. It’s critical to keep all operations fully independent.
Can two people in the same household have seller accounts?
Yes, but you should still separate IP addresses, banking details, and devices. Amazon’s system is sensitive to overlapping data, even within families.
Final Thoughts
The policy around multiple Amazon accounts isn’t meant to scare you. It’s about maintaining fairness and quality on the platform.
Yes, you can have multiple seller accounts. But you need to do it right: legal structure, business logic, and transparency.
With nearly 9.7 million registered sellers globally, standing out is tough. Don’t let policy mistakes be the reason your store disappears.
If you want to stay compliant, profitable, and efficient, it’s worth talking to the experts at Manage Amazon. Whether it’s Amazon product research, LLC Creation, or setting up an Amazon FBA Automation Agency, they can help you do it right from the start.
