Amazon FBA vs. Dropshipping in 2025 – Which Is Better?

An illustration comparing Amazon FBA (Fulfillment by Amazon) and Dropshipping

The right model of fulfillment particularly in Amazon can help you greatly when it comes to succeeding on the platform. Amazon FBA and dropshipping can be models of business that have been around for quite a few years each providing unique advantages and disadvantages.

However, the question of which model should be used in today’s world of 2025 still remains? Is it worth trying out the ease that comes with amazon dropshipping or should you instead go for the growth and ease that comes with using Amazon FBA?

The essentials of Amazon FBA and dropshipping will be analyzed in this blog. The advantages and disadvantages will also be discussed and the best strategy that fits them for you will be outlined. For either seasoned business owners or the new starters, this guide is just what you need to grow your business more than what it ever was.

What is Amazon FBA?

FBA is the most common fulfillment service offered by Amazon. Sellers send their inventory to the fulfilling centres owned by amazon where the aspects of customer service, packaging and storage are taken care of. This hands free strategy saves the amazon seller time and effort as they are able to other aspects of marketing and product sourcing.

Key Features of Amazon FBA:

  • Prime Shipping Badge: FBA products automatically receive the Prime shipping badge, which attracts millions of loyal Amazon Prime members.
  • Streamlined Customer Service: Amazon manages returns and customer inquiries, taking a significant burden off sellers.
  • Scalability: FBA is good for booming your Amazon business as it supports high-volume sales.

Benefits and Risks of Amazon FBA

There is no denial that Amazon FBA is good and the most favored option for Amazon sellers, but it has its own set of pros and cons.

Benefits of Amazon FBA:

  • Easy: Logistics work is taken care of by Amazon thus giving a chance to sellers to work in other areas of their business.
  • Trust and Credibility: The Prime badge increases the customer’s trust giving high conversion rates.
  • Multi-Channel Fulfillment (MCF): Vendors can utilize FBA to process orders from additional platforms such as Shopify, eBay, or Walmart.

Drawbacks of Amazon FBA:

  • Heavy Fees: While normal charges may not seem steep, Amazon FBA fees can be quite expensive for large items or heavy goods.
  • Storage Charges: Inventory kept for more than a year is charged storage fees.
  • Restock Limitations: Sellers are limited in how much stock they can deliver to Amazon’s warehouses.

Click to read: Amazon FBA Inspection: A Comprehensive Guide

What is Dropshipping on Amazon?

Dropshipping on Amazon is a business model where sellers list products on Amazon without holding inventory. Instead, they source products from suppliers who ship directly to the customer. This model is a form of the Fulfilled by Merchant (FBM) method.

Key Features of Amazon Dropshipping:

  • Minimal Upfront Costs: You only pay for products after receiving customer orders.
  • No Storage Needed: Sellers don’t need to worry about warehousing or managing inventory.
  • Flexibility: Dropshipping allows you to test various products with minimal risk.

Pros and Cons of Amazon Dropshipping

While dropshipping with Amazon offers low startup costs, it’s not without its challenges. Let’s explore the pros and cons.

Pros of Amazon Dropshipping:

  1. Low Initial Investment: No need to buy inventory upfront, making it perfect for beginners.
  2. Ease of Entry: You can start listing products on Amazon immediately.
  3. Reduced Risk: No need to worry about unsold inventory.

Cons of Amazon Dropshipping:

  1. High Competition: The low barrier to entry attracts a flood of sellers, making it hard to stand out.
  2. Slow Shipping Times: Many suppliers, especially overseas ones, have long delivery windows.
  3. Lack of Control: You can’t oversee product quality or packaging, which can lead to customer complaints.

How to Start Structuring an Amazon Dropshipping Business

To start an Amazon dropshipping business, the first key point is the adequate planning and its implementation. Here’s a guide to getting started, step by step:

Step 1: Look into Amazon Policies for Social Commerce Tools

Dropshipping on Amazon is not prohibited, but the sellers are subject to certain restrictions. For example:

  • All packing slips and invoices must show that you are the seller on them.
  • There must not be any branding from the suppliers on the product or the pack.
  • In simpler words, is dropshipping on Amazon allowed, yes, but any of the above rules are contravened and there will be account suspension.

Step 2: Follow Up on the Supplier you Plan to Use

Without suppliers, one cannot successfully implement the Amazon dropshipping business model. In order to choose we suggest:

  • Avoid Suppliers with Long Shipping Times since they Lead to Dissatisfied Customers.
  • Sampling the item is a good way to evaluate its quality.
  • Using cover letters is one way for the displaying supplier to be in compliance with Amazon’s policies.

Step 3: Create an Amazon Seller Account

In order for you to start putting products on sale you would need to create an account in Amazon Seller Central. Decide on which plan suits your needs best, Individual or Professional, depending on the scale of your operations.

Step 4: Conduct Product Research

In this case between Jungle Scout and Helium 10, consider which is worthwhile based on the low competition and profitable. Great products to sell on amazon might be in areas of high dollar but not high competition.

Step 5: Optimize Your Listings

  • Implement Amazon Listing Optimization strategies to enhance the visibility of the products.
  • Make sure to include catchy product details, quality photos and fitting keywords such as Amazon drop shipping business or dropshipping on Amazon in order to sell more.

Step 6: Launch and Monitor Your Store

Finally, your listings are featured, and you will have to supervise the performance indicators – sales, reviews and customer feedback. Deal with the prices and marketing tools by their analytics.

A comparison of Amazon FBA and dropshipping

Amazon FBA vs. Dropshipping: Key Differences

1. Ownership of Inventory

  • Amazon FBA: You purchase inventory upfront and send it to Amazon’s fulfillment centers.
  • Dropshipping: You don’t own the inventory; you source it only after a customer places an order.

2. Shipping and Fulfillment

  • Amazon FBA: Amazon handles picking, packing, and shipping.
  • Dropshipping: Your supplier ships products directly to the customer.

3. Customer Service and Returns

  • Amazon FBA: Amazon manages customer service and returns.
  • Dropshipping: You are responsible for handling customer service and managing returns.

Read also: Strategies to Minimize Amazon FBA Inbound Placement Fees

Amazon Dropshipping vs. FBA: Which Should You Choose?

Both models have their strengths and weaknesses, so your decision should depend on your business goals.

Choose Amazon FBA if:

  • You’re looking to build a long-term brand with scalable growth.
  • You’re willing to invest upfront in inventory and storage fees.
  • You want Amazon to handle logistics, returns, and customer service.

Choose Amazon Dropshipping if:

  • You have limited startup capital.
  • You want to test different product niches with minimal risk.
  • You’re willing to handle customer service and quality control challenges.

Is Amazon Dropshipping Profitable?

Many new sellers wonder, “Is Amazon dropshipping profitable?” The answer is yes—but only if done strategically. Success in dropshipping Amazon products depends on choosing the right supplier, ensuring fast delivery times, and following Amazon’s strict dropshipping policies.

How to Start Dropshipping on Amazon

  1. Research and find reliable suppliers with quality products.
  2. Set up an Amazon seller account and list your products.
  3. Follow Amazon’s dropshipping policies to avoid account suspension.

Amazon FBA vs. Dropshipping – The Final Verdict

When comparing FBA to dropshipping, there really is no universal answer, as each model brings its strengths and weaknesses to the table. However, if your aim is to operate a sustainable and the most profitable business on Amazon then FBA does offer the most growth potential, is the most reliable, and pleasing to customers.

At Manage Amazon, we focus on assisting sellers to thrive with both fulfillment approaches. No matter, if you’re launching an Amazon dropshipping venture, enhancing your FBA listings, or expanding your eCommerce shop, we have everything you need.

Reach out to us today and take the first step by interacting with us only for us to show you how best we can grow your Amazon selling strategy to help you achieve tremendous success in 2025 and even later.

Picture of Caleb Foster

Caleb Foster

Caleb Foster is a dedicated digital marketer at Manage Amazon, where he transforms product listings into success stories. With a knack for blending creativity and analytics, he crafts strategies that help brands rise above the noise, delivering results that matter in the bustling world of Amazon e-commerce.

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