If you’ve been scrolling through TikTok or YouTube and heard someone claim they’re making six figures with “Amazon automation,” you’re probably wondering: Is this real? Or is it just another scam dressed up with fast cars and rented Airbnbs?
Here’s the truth: Amazon automation isn’t a scam. But there are scams out there pretending to be it. According to Helium 10, 86% of Amazon’s active sellers use FBA—and that’s the same model most automation services are built on.
This guide will break down what Amazon automation actually means, how it works, and how to spot red flags before they cost you real money. We’ll also show you how Manage Amazon makes automation actually work for regular people.
What Is Amazon Automation?
Amazon automation means outsourcing your Amazon business to a team or service that handles everything for you. That includes product research, supplier sourcing, inventory management, order fulfillment, and customer service.
You’re still the business owner. But instead of doing all the work yourself, you let experts run the day-to-day while you get a share of the profit.
The idea sounds hands-free, but the key is finding the right team. That’s where things can go right or very, very wrong.
Is Amazon Automation Legal?
Yes. There’s nothing illegal about hiring experts to run parts of your Amazon store. Big sellers do it all the time.
What matters is how the automation is done. If the team uses shady tactics like review manipulation, dropshipping from retail stores, or multiple seller accounts—then your store can get suspended. The process is legal. Cutting corners isn’t.
If you want peace of mind and a team that plays by the rules, Manage Amazon is the best Amazon automation service to trust. We do it clean, we do it right—and you stay in control.
Will I Get Banned From Amazon Using Automation?
Not if the automation is done right. Amazon bans sellers for violating their rules, not for hiring help.
So if your team knows the platform and follows the policies, you’re safe. But if they try risky strategies to get fast profits, your account could be at risk.
Tip: Always ask what model they use (e.g., FBA, wholesale, private label) and how they stay compliant.
Do I Need an LLC and EIN to Start Amazon Automation?
Most legit services will require you to have both. Here’s why:
- LLC protects your personal assets and gives your store a professional setup.
- EIN is required for tax purposes and opening a business bank account.
Some automation teams help you get both, but it’s something you should do even if you’re not automating.
What Happens If the Automation Team Disappears?
This is a real fear—and it’s why so many people call automation a scam.
When a shady service takes your startup money and then vanishes or stops delivering, you’re left with nothing.
A good Amazon automation business will have:
- A contract outlining deliverables
- Transparency on store ownership
- Ongoing communication
- Past client success stories
If you’re locked out of your own store or can’t get clear answers, that’s a huge red flag.

Things That Amazon FBA Automation Services Do for the Seller
- Product Research and Validation They dig through Amazon’s data to find products with high demand and low competition—without violating policies.
- Supplier Sourcing and Inventory Setup From negotiating prices to managing shipping logistics, a good team handles the supply chain so you don’t have to.
- Store Setup and Optimization They build your Amazon seller account, optimize listings, and follow SEO best practices to help your products rank.
- Customer Support and Returns Handling returns, answering customer questions, and managing reviews. All of it gets done by their support team.
- Data Tracking and Scaling You get regular reports on profit, spend, and inventory. As things grow, they help you reinvest and scale up.
How Amazon FBA Automation Works
Most automation services use the FBA model. Here’s what that means:
- Products are stored in Amazon warehouses (aka amazon warehouse automation).
- When someone buys, Amazon ships the product.
- You never have to handle the product yourself.
The automation team manages this entire pipeline while you focus on other things.
Common Myths About Amazon Automation
“It’s all a scam” Not true. Some services are shady. But real companies exist that build long-term, compliant Amazon stores.
“You get rich without doing anything” Also false. Even hands-off models require patience, startup capital, and realistic expectations. It’s not instant money.
“Amazon doesn’t allow this” Again, not true. Amazon cares that you follow their rules. They don’t care who presses the buttons.
Why Some People Call It a Scam
Usually, it’s because they:
- Picked the wrong team
- Didn’t understand what they were paying for
- Got false promises about income or timelines
Scammy providers overpromise and underdeliver. They use buzzwords, fake screenshots, and staged testimonials. Always ask to speak to real clients before signing.
What Makes a Good Amazon Automation Partner?
- They explain their process clearly.
- They never promise overnight profits.
- They show you the backend of the business.
- They give you full ownership of the Amazon account.
- They keep in touch regularly.
If any of that is missing, walk away.
How Much Does Amazon Automation Cost?
Some charge a flat setup fee (often $5k to $30k). Others take a revenue share or monthly management fee.

The cost depends on the services offered, how hands-on they are, and the business model (private label vs. wholesale, etc).
Why “Manage Amazon” Is a Safer Option
Manage Amazon is a US-based team that helps you build a real FBA business.
We don’t just set up stores—we partner with sellers long-term. You keep full control. We stay transparent every step of the way. And you can reach us whenever you need.
You get:
- Custom product research
- Hands-free store setup
- Amazon FBA integration
- Ongoing performance tracking
No hidden tricks. Just real work, done by real people.
Bonus: The Real Benefits of Automation
- Save time and focus on growth
- Avoid learning curve mistakes
- Scale faster with expert help
- Reduce manual data entry by up to 80%
- Cut operational costs by 30–40%
It’s not just about skipping the hard parts. It’s about doing things smarter.
Final Thoughts: Is It Right for You?
Amazon automation is real. But it’s not magic. If you treat it like a business, work with the right team, and stay patient—you can build something that lasts.
Want to start your own Amazon FBA automation journey with zero guesswork? Manage Amazon is ready to help.
Reach out, ask questions, and see if it’s a fit for you.