Getting started with selling on Amazon goes beyond just putting your products online. You need to know who your audience is, how well you are performing, and which area of the executive plan needs to be updated, all this as it happens. One can say that it is akin to driving a vehicle without having a dashboard.
There are no speedometers or fuel gauges or navigation systems to show the direction. Doesn’t it seem strange? This is exactly how it feels when one is selling on Amazon without having the necessary analytics tools available.
For analysis tools we don’t have all the data to make an informed decision in the world’s most competitive e-commerce market, hoping for the best and purely trusting the gut feeling isn’t our best bet.
The competition is stiff and the stakes high hence the need to invest in Amazon analytical tools that are sure to provide adequate data which in return can be used to outsmart the competition and grow one’s business.
The blog aims at focusing on some essential analytical tools that every seller on Amazon ought to have in order to improve their sales and update their listings to better suit the target market. The reason why every aspiring or current seller should be looking into these tools is their ability to increase expansion significantly.
Why Do You Need Amazon Analytics Tools?
To succeed on Amazon, you need to stay ahead of your competition. Amazon analytics tools provide actionable insights that can:
- Optimize Your Listings: Enhance product visibility through keyword research and Amazon Listing Optimization.
- Track Sales Metrics: Analyze real-time Amazon sales data to improve performance.
- Monitor Competitors: Understand your competition’s pricing strategies, keywords, and sales trends.
- Increase ROI: Improve advertising efficiency by leveraging sales analytics tools to refine PPC campaigns.
- Streamline Decision-Making: Access consolidated Amazon seller analytics in one place to save time and focus on scaling.
Top Amazon Analytics Tools You Must Try
1. Helium 10: The All-in-One Solution
Helium 10 is a good Amazon sellers’ research tool because it comes with an entire suite of features that encompass all aspects of one’s Amazon business.
Key Features:
- Keyword Tracker: Monitor your keyword rankings and discover new opportunities for Amazon Listing Optimization.
- Profits Dashboard: Analyze gross revenue, net profits, and sales trends.
- Market Tracker 360: Keep an eye on competitor activity and market trends.
Why Choose Helium 10?
Helium 10 brings together the Amazon analytics, sales analytics tools, and Amazon product analytics into one application. It is also simple enough to enable both novices and experienced sellers to utilize it after going through some training.
2. Jungle Scout: Best for Product Research
In case you have been looking for the best product research tool for Amazon sellers, then consider Jungle Scout as a revolution. It has great features which enables sellers to find lucrative niches and thus grow their businesses.
Key Features:
- Product Tracker: Monitor real-time performance metrics for any product.
- Keyword Scout: Discover high-converting keywords for Amazon Listing Optimization.
- Supplier Database: Find reliable suppliers quickly.
Why Choose Jungle Scout?
This Amazon research tool software is a favorite among sellers for its detailed Amazon sales data analysis. It’s particularly valuable during product launches and market entry phases.
3. DataHawk: The Data Powerhouse
DataHawk is a powerful Amazon analytics tool designed for sellers who want deep insights into their sales and market performance.
Key Features:
- Marketplace Analytics: Conduct Amazon market research software to discover top-performing products.
- SEO Analytics: Track and optimize keywords for better visibility.
- Advertising Performance: Analyze ad spend and ROI in real time.
Why Choose DataHawk?
Its intuitive dashboards consolidate Amazon sales data analysis, giving you a clear picture of your business’s strengths and weaknesses.
4. SellerApp: AI-Driven Insights
SellerApp is a multi purpose Amazon analytics tool strengthened with AI capabilities and easy to use features to improve your business operations.
Key Features:
- Profit Dashboard: Track revenue, costs, and profits.
- Listing Optimization: Use real-time data to refine your Amazon listings.
- Keyword Research: Find long-tail keywords for Amazon Store Setup and Optimization.
Why Choose SellerApp?
Its AI-driven algorithms make SellerApp one of the best Amazon market research tools for sellers looking to grow efficiently.
5. AMZScout: Affordable and Reliable
AMZScout is an Amazon analytics tool ideal for sellers who want to get value for their money in terms of features.
Key Features:
- Chrome Extension: Quickly analyze product niches directly from Amazon’s website.
- Profitability Calculator: Evaluate the potential profitability of products before investing.
- Competitor Tracking: Understand your competitors’ sales performance and pricing strategies.
Why Choose AMZScout?
Its affordability and intuitive design make it one of the best product research tools for Amazon sellers starting out.
6. SellerBoard: Profitability Tracker
SellerBoard is perfect for sellers focused on financial insights. It helps you understand profits, costs, and trends in Amazon sales analytics.
Key Features:
- Profit Dashboard: Visualize profits and costs in real time.
- Inventory Management: Prevent stock outs with advanced tracking tools.
- PPC Monitoring: Keep track of ad spend and optimize accordingly.
Why Choose SellerBoard?
It’s one of the most detailed Amazon seller analytics tools for profitability tracking.
7. Viral Launch: Launch Smarter, Sell Faster
Viral Launch is a comprehensive Amazon analytics toolset designed to help sellers scale their businesses with precision. Whether you’re launching a product or optimizing listings, Viral Launch has you covered.
Features of Viral Launch
- Product Discovery Tool: Helps sellers identify profitable niches and products with less competition.
- Keyword Research: Provides high-traffic, low-competition keywords for Amazon Listing Optimization.
- PPC Automation: Simplifies ad management and enhances return on ad spend (ROAS).
- Competitor Analysis: Tracks competitors’ strategies, enabling you to stay ahead in the game.
- Split Testing: Experiment with various listing elements like images and titles to find the most effective combinations.
Why Choose Viral Launch?
This tool is perfect for sellers focused on Amazon Store Setup and Optimization, ensuring their product listings and ads perform optimally from day one.
8. Sellozo: Advertising Made Effortless
Sellozo is the go-to Amazon seller analytics tool for automating ad campaigns and boosting profitability.
Features of Sellozo
- Campaign Studio: Run PPC campaigns with drag and drop workflows and set the automated rules for targeting a keyword.
- Ad Scheduling: Schedule and unscheduled ads to enhance the performance of campaigns on days when customers are most active.
- Profit Dashboard: Measure your net profit, revenue and other statistics.
Why Choose Sellozo?
For sellers struggling with ad optimization, Sellozo simplifies the process, making it one of the best Amazon sales analytics tools available.
9. Nozzle: A Deep Dive into Customer Insights
Nozzle takes Amazon analytics to the next level by focusing on customer behavior.
Features of Nozzle
- Cohort Analysis: Understand customer behavior and improve retention rates.
- Purchase Patterns: Get insights into buying habits and purchase intervals.
- Customer Lifetime Value (CLV): Analyze customer profitability over time.
Why Choose Nozzle?
For sellers seeking granular insights into Amazon sales data analysis, Nozzle is an ideal tool to better understand and serve your customers.
10. Pacvue: Advanced Advertising Analytics
Pacvue is a robust Amazon reporting tool tailored for large-scale sellers and agencies.
Features of Pacvue
- AI-Driven Campaign Management: Automate bidding and optimize ad performance.
- Share of Voice Analysis: Understand your competitive position in the marketplace.
- Cross-Marketplace Insights: Analyze data across Amazon and other platforms.
Why Choose Pacvue?
If you’re managing a large portfolio or multiple accounts, Pacvue’s advanced analytics make it indispensable.
Revamp Your Amazon Business with Powerful Analytics Tools
There is a struggling presence of sellers on Amazon, but certain Amazon analytics tools would give you a significant advantage. Using advanced sales analytics tools such as Helium 10, Jungle Scout, and Viral Launch, you will be able to make better product listings, increase profits, and win against competitors.
Manage Amazon focuses more on automating the tasks based on requirements for sellers who ask for services like Amazon listing optimization or Amazon Store Setup and Optimization. Ready to increase profit from your Amazon account?
Contact us today and let us assist you in conquering the marketplace!
